We believe every family deserves food they can trust--meat that's clean, honest, raised the way nature intended. But when we tried to find it for our own family, it wasn't easy. That's when we decided to do something about it.

Diamond P GrassRoots Bison started with a simple idea: Let's Raise Food The Way It Should Be. No shortcuts, no secrets, no mystery labels. Just bison grazing on grass under wide open skies, the way nature designed.

Why bison? Because they're incredible animals--majestic, strong, and built to thrive on grass alone. That means meat that's naturally lean, nutrient-rich, and packed with flavor. For us, it's not just about food--it's about Respecting The Land, Caring For For The Herd, And Feeding Families Well.

We're not a big corporate operation. We're a family. We work real jobs, juggle busy schedules, and love gathering around the table--just like you. That's why this matters so much to us. When you choose Diamond P, you're not just buying meat--you're choosing Connection, Trust, And Real Food You Can Feel Good About.

One very fun thing about our ranch and our bison; they were used in the filming of Kevin Costner's Yellowstone Series!  Reach out, come visit and we can tell you our stories!  And since knowing your food starts with knowing the people behind it, we'd love to introduce ourselves...

Meet your Ranchers!

-Rob and Jenny Perkins

Hi, we're Rob and Jenny Perkins--ranchers, dreamers, and regular folks who wanted better food for our family and figured you might want the same.

We live in beautiful McCammon, Idaho, where the mountains outnumber the neighbors and the view never gets old. Our ranch, Diamond P GrassRoots Bison, started as a crazy idea in Rob's head that he voices on a hillside while hunting. Rob has always loved bison and thought raising them, not only would be an awesome hobby, but we'd be able to raise our own meat--honest, healthy, and raised right. We were tired of mystery labels and meat from who-knows where. We wanted something better. Something real.

So, we rolled up our sleeves and built a life where the bison roam on grass just like nature intended. No feedlots. No shortcuts. No hormones or unnecessary antibiotics. Just pure, natural goodness from pasture to plate.

Here's the truth--we're not lifelong cowboys. We have regular jobs, raised kids, paid bills, and done all the real-life things. But along the way, we found out something big: the way we eat matters. And not just for us--for our community, for the land, and for families like yours who care about what goes on their table.

Now, when you choose Diamond P GrassRoots Bison, you're not just buying meat. You're choosing a connection--to the land, the animals, and the people who care as much as you do about doing things the right way.

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